Chance
Positively impacting the world through running.
Client
Chance Running
Role
Creative direction, identity, surface design, campaign concepts, brand management
Year
2023–
Studio
Conductor
Chance Running empowers runners to make a positive impact with every purchase of its high-performance, ethically produced kit. Founders Christian Meier and Tom Austen asked me to build the brand and support after launch.
Impact is made visible on swing tags, receipts and order history. At launch, every email sign-up planted a tree and earned the subscriber a unique shareable graphic. Thousands of trees were planted before the first product shipped.
Since then I’ve led the kit’s surface design, with each drop conceived as a campaign, not just a collection. From the nature-led palettes of Stormy Sky and Morning Sky to Ephemera, built from accidental pocket photos taken mid-run, every theme is designed to travel: into collaborations from a Chance organic wine to a custom shoe made with Veja.
