The Road Book
Defining the future of a landmark publication
Client
The Road Book
Role
Brand identity, cover design, text style guide, art direction
Team
Edited by Ned Boulting; statistics and infographics by Cillian Kelly
Year
2019
Studio
Conductor
The Road Book is cycling’s almanack: around 1,000 pages covering the three Grand Tours, the five Monuments, the World Championships and every WorldTour and Women’s WorldTour race. It was a new sports publishing title that needed to feel like an institution from its first edition. We created the brand identity, cover design, text style guide and illustration art direction, giving each yearly volume a consistent look that’s built to last on the shelf.
“We needed a special team to deliver the vision for a brand new sports publishing property that would be enduring and engaging. The Road Book has been in brilliant hands and above all the guys at Conductor have been responsive and patient without ever compromising the quality of the creative.” Jonathan Marks, Managing Director, The Road Book
Next